Sustainable Product and Service Development
Materiality Topics
Quality of Products and Services
- Operations
Management Approach
The Company remains committed to developing products and services that effectively respond to evolving consumer needs while continuously strengthening customer confidence across both existing and new customer segments. Key initiatives include the rebranding and refurbishment of more than 2,000 service stations nationwide under the Bangchak brand, alongside the establishment of standardized service operations and rigorous quality control across all stations.
The Company continues to enhance its product offerings, service quality, and customer experience under the concept “Your Greenovative Destination,” which is aimed at becoming a leader in green innovation through a diverse range of products and services. The goal is to make Bangchak service stations a comprehensive destination that meets all customer demands while driving sustainable business practices.
Strategies and Actions
Developing service stations and networks to cover more areas and increase customer accessibility
Objective:
Becoming the number one gas station brand in the hearts of consumers, driving continuous sales growth through service stations and increasing market share while maintaining the second-largest position in the market.
Key Operational Activities:
- Improving and enhancing the capabilities of service stations.
- Continuously expanding service stations.
Performance 2025:
Developing high-quality fuel products that align with automotive technology and are environmentally friendly
Objective:
Focusing on leading in high-quality and environmentally-friendly fuel products to enhance acceptance among car users who prioritize sustainability and the environment.
Key Operational Activities:
- Euro 5 standard fuel for all products.
- Promoting the sale of premium products (Hi-Premium Diesel S and Hi Premium 97).
- Developing lubricants in accordance with international standards.
- Marketed B24 Marine Biofuel, Thailand’s first marine fuel certified under ISO 8217 and accredited under the International Sustainability and Carbon Certification (ISCC EU) scheme.
Performance 2025:
Continuously developing and expanding non-oil offerings to meet customer demands, making service stations a one-stop service destination
Objective:
Expanding customer base with diverse services, including Inthanin coffee shop network, Lemon Green convenience stores, and Big C Mini. Additionally, collaborating with business partners in the restaurant industry, leading brands, and EV chargers to provide convenience for consumers in all aspects.
Key Operational Activities:
- Inthanin Coffee Shops
- Convenience stores
- Leading restaurant brands, including Non-oil business groups
- EV Chargers
- Oil change service centers, including comprehensive vehicle maintenance businesses
Performance 2025:
Expanded Inthanin Coffee Shop
Convenience Stores
Leading Restaurant Brands, including Non-oil Business Groups
EV Chargers
Oil Change Service Centers, including Comprehensive Vehicle Maintenance Businesses
Enhancing customer experience at every service touchpoint to maximize satisfaction and foster positive impression, including elevating the service standards at service stations and offering diverse benefits through Bangchak Green Miles membership
Objective:
Delivering exceptional service through quality standards, while also enhancing the Bangchak Green Miles membership card to become the best loyalty program that meets customer demands and expectations.
Key Operational Activities:
- Improving services at service stations and ensuring consistent service standards
- Launching personalized marketing programs for member customers
Performance 2025:
Creating Shared Societal Value through Products and Services
In collaboration with the Department of Internal Trade, Ministry of Commerce, the Company procured agricultural produce directly from farmers and offered them as complimentary items to Bangchak customers, including premium mangoes, UHT milk, and aromatic coconuts.
The Company also engaged customers in supporting flood relief efforts through donation activities, including the provision of drinking water, Bangchak fuel cards, rice, and dry food to provincial Red Cross chapters, volunteer networks, local government agencies, military units, and the Mirror Foundation.
